Privacy Policy

New Sound International Ntd (“New Sound”, “we”, “us”, “our”) operates this website and sells professional audio equipment and musical instruments in Nigeria. This policy explains what personal information we collect when you use our site, why we collect it, and the choices you have.

We collect information in the following ways:

• Account information — name, email address, and password (stored securely, never in plain text) when you create an account.
• Order information — delivery address, phone number, and items purchased, needed to fulfil and track your order.
• Payment information — we do not store your bank card or account details. Orders are settled by direct bank transfer, which you complete with your own bank; we only see confirmation that a transfer was made.
• Communications — messages you send us via the contact form, email, or WhatsApp.
• Usage data — pages visited, device/browser type, and approximate location (via IP address), collected automatically through analytics and cookies. See our Cookie Policy.

• To process, fulfil, and deliver your orders, and to let you track them.
• To create and manage your account and order history.
• To respond to enquiries and provide customer support.
• To send order-related notifications (e.g. confirmations, dispatch updates).
• To improve our website, products, and shopping experience.
• To detect, prevent, and investigate fraud, abuse, or security incidents.
• To meet our legal and tax obligations.

We process your personal data because it is necessary to perform our contract with you (fulfilling an order), because you have given consent (e.g. optional cookies or marketing messages), or because we have a legitimate interest in running and securing our business, in line with Nigeria’s Data Protection Act 2023 and the NDPC General Application and Implementation Directive.

We do not sell your personal information. We share it only with:

• Service providers who help us run the site — hosting, database, and analytics providers — under obligations to protect your data.
• Delivery/logistics partners, solely to fulfil your order.
• Regulators or law enforcement, where required by law.

We keep account and order records for as long as your account is active and for a reasonable period afterwards to meet accounting, tax, and dispute-resolution obligations. You may request deletion of your account at any time, subject to records we are legally required to retain.

Under applicable Nigerian data protection law, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data, subject to legal retention requirements.
• Withdraw consent for optional data uses (e.g. non-essential cookies) at any time.
• Lodge a complaint with the Nigeria Data Protection Commission (NDPC).

To exercise any of these rights, contact us using the details in Section 10.

We use industry-standard safeguards — encrypted connections (HTTPS), encrypted password storage, access controls, and database-level permissions — to protect your data. No online system can be guaranteed 100% secure, but we work to keep your information safe and to respond quickly if an issue is ever identified.

Our website is not directed at children under 18, and we do not knowingly collect personal data from children.

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at info@newsoundinternational.ng or +234 814 344 9456.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.